Whether you've decided to go for the Full Brand Identity Package or the Logo & Identity Package, I’ll guide you through a process designed to bring your ideas to life with clarity and creativity.*

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It all starts with a conversation...​

Research & Strategy Phase 

This is where we'll find out what's really important to you and uncover things you might have overlooked. What makes you tick? What makes you different? This gives a solid understanding of you and your business, adding meaning to what we eventually create together.

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Then the ideas start flowing...​

Design Phase 

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Now I know about you and your business, I have all the pieces I need to start creating visuals. We’ll start with a series of mood boards to make sure I’m heading in the right direction. Then I’ll work up one full concept - since a whole is greater than the sum of its parts, we can evaluate this using messaging, logo, colours, fonts, shapes and images when they’re combined together in sample layouts.

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Let's bring it to life!​

Touchpoints Phase 

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Maybe it’s business cards, merch design, or signage? We’ll spend time working out what you need and where you need it.

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Now you're ready!​

Launch Phase 

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Now you’ve got a brand that speaks to the core of your business, get ready to share it! I’ll provide guidelines and support to ensure a seamless rollout.

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*Please note, the process gives an overview of the Full Brand Identity Package, you can find the specific inclusions for all packages on the services page. 

You may already have a brand that’s well-established but could benefit from stronger visual storytelling. I approach illustration through a brand lens, using your brand’s tone, style, and personality to create bespoke illustrations that bring your story to life.*

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I see through a brand lens...​

Analysis Phase 

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Creating brand illustrations is one of my favourite things to do. I use a similar approach for brand illustration as I do for branding projects. Beginning with a conversation, I want your illustrations to speak to your customers, reflect your values, and pinpoint the most important parts of your story, so this is the most vital part.

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Then the ideas start flowing...​

Concept Phase 

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Now I know about you and your business, I have all the pieces I need to start creating visuals. You might already have an idea of where you’d like illustrations - on your website, character mascots for t-shirts or as a mural.

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Let's bring it to life!​

Development Phase 

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At this stage, the roughs will be signed off, and it’s time to refine and finalise the artwork.

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And it's done!​

Final artwork Phase 

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Your illustrations are polished, ready to use, and tailored perfectly for your brand. Now let's get them out! 

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*Illustrations are priced based on a licensing model; Usage/Rights, Territory, Duration & Exclusivity, so pricing can vary depending on the project.