WHAT DO MY CLIENTS SAY
"Chloe gets under the skin of a business challenge...
Alison Woolcock | Marketing Consultant | Social Value Portal
THE PROCESS
Branding
I’ll guide you through a process designed to bring your ideas to life with clarity, creativity and meaning.
It all starts with a conversation...
Research & Strategy Phase
This is where we'll find out what's really important to you. What makes you different? What may have been overlooked? This will give a great foundation for what we create together.
Then the ideas start flowing...
Design Phase
We’ll start with a series of mood boards to align on direction. Then I’ll work up one full concept - since a whole is greater than the sum of its parts, we can evaluate this using messaging, logo, colours, fonts, shapes and images when they’re combined together in sample layouts.
Let's bring it to life!
Touchpoints Phase
Maybe it’s business cards, merch design, or signage? We’ll spend time working out what you need and where you need it.
Now you're ready!
Launch Phase
Now you’ve got a brand that speaks to the core of your business, get ready to share it! I’ll provide guidelines and support to ensure a seamless rollout.
THE PROCESS
Illustration
You may already have a brand that’s well-established but could benefit from stronger visual storytelling, that's where illustration comes in.*
I see through a brand lens...
Analysis Phase
Beginning with a conversation, I want your illustrations to speak to your customers, reflect your values, and pinpoint the most important parts of your story, so this is the most vital part.
Then the ideas start flowing...
Concept Phase
We'll work on a few concepts, taking into consideration where you’d like illustrations - on your website, character mascots for t-shirts or as a mural.
Let's bring it to life!
Development Phase
At this stage, the roughs will be signed off, and it’s time to refine and finalise the artwork.
And it's done!
Final artwork Phase
Your illustrations are polished, ready to use, and tailored perfectly for your brand. Now let's get them out!
*Illustrations are priced based on a licensing model; Usage/Rights, Territory, Duration & Exclusivity, so pricing can vary depending on the project.

