I’m Chloe Norman – Creative Director at Chloe Norman Design - a creative thinker, designer, and problem-solver. Curiosity has always been at the core of my work. Back at university, while studying my BA Graphic Arts specialising in Illustration, I really threw myself into my final year projects. I explored the impact of phones on our lives, exaggerated those effects, and even made some gigantic felt hands… very niche, I know. That project earned me the Intellectual Curiosity Award!

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So I was 'intellectually curious' - if I'm honest, I had no idea what that meant at first. But after looking into it, I found this: "Intellectual curiosity is the desire to learn more about the world and find the answers to deeper questions." That’s me! I love digging into how something can be visualised or explored further - hence, the big felt hands. I hadn’t fully recognised it before, but that curiosity has shaped my in-house roles, my personal life, and now my journey into freelancing.

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Outside of work, you’ll find me cooking up new recipes with my boyfriend, strength training at the gym (finally nailed my first pull-up - woo!), spending time with family and friends at delicious restaurants or documenting the little moments in my sketchbook.