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Turning years of expertise into a client-focused brand

Circul Infusions

Naming, Strategy, Branding, Design

Circul Infusions is a startup born from a decade of experience in the health and wellness space, driven by a passion for delivering exceptional patient care and experiences. The founder envisioned a company that offers luxurious yet convenient health solutions for health-conscious individuals in and around London.

We kept coming back to two keywords: clean and suitably medical. The aim was to find the perfect balance between these qualities to differentiate from the rest of the market. Drawing inspiration from the word ‘circulation,’ which refers to where an IV infusion enters the bloodstream, the brand name ‘Circul’ emerges from its first two syllables. This name not only directly ties to the core idea of blood flow but also resonates with the word ‘circle.’ This word has connotations of wholeness, harmony, and balance - all qualities that encapsulate the restorative potential of IV therapy for clients.

We kept coming back to two keywords: clean and suitably medical. The aim was to find the perfect balance between these qualities to differentiate from the rest of the market. Drawing inspiration from the word ‘circulation,’ which refers to where an IV infusion enters the bloodstream, the brand name ‘Circul’ emerges from its first two syllables. This name not only directly ties to the core idea of blood flow but also resonates with the word ‘circle.’ This word has connotations of wholeness, harmony, and balance - all qualities that encapsulate the restorative potential of IV therapy for clients.

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©2018 by Chloe Norman. 

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