How we'll work together...

Branding

Whether it’s branding, or branding and illustration, I’ll guide you through a process designed to bring your ideas to life with clarity and creativity.

It all starts with a conversation...

Strategy phase

This is where we'll find out what's really important to you and uncover things you might have overlooked. What makes you tick? What makes you different? This gives a solid understanding of you and your business, adding meaning to what we eventually create together.

Then the ideas start flowing...

Design phase

Now I know about you and your business, I have all the pieces I need to start creating visuals. We’ll start with a series of mood boards to make sure I’m heading in the right direction. Then I’ll work up one full concept - since a whole is greater than the sum of its parts, we can evaluate this using messaging, logo, colours, fonts, shapes and images when they’re combined together in sample layouts.

Let’s bring it to life!

Touchpoints phase

Maybe it’s business cards, merch design, or signage? We’ll spend time working out what you need and where you need it.

Now you’re ready!

Launch phase

Now you’ve got a brand that speaks to the core of your business, get ready to share it! I’ll provide guidelines and support to ensure a seamless rollout.

WHAT DO MY CLIENTS SAY

"Chloe gets under the skin of a business challenge...

Alison Woolcock | Marketing Consultant | Social Value Portal

Illustration

You may already have a brand that’s well-established but could benefit from stronger visual storytelling. I approach illustration through a brand lens, using your brand’s tone, style, and personality to create bespoke illustrations that bring your story to life.

I see through a brand lens...

Analysis phase

Creating brand illustrations is one of my favourite things to do. I use a similar approach for brand illustration as I do for branding projects. Beginning with a conversation. I want your illustrations to speak to your customers, reflect your values, and pinpoint the most important parts of your story, so this is the most vital part.

Then the ideas start flowing...

Concept phase

Now I know about you and your business, I have all the pieces I need to start creating visuals. You might already have an idea of where you’d like illustrations - on your website, icons, or even mascots for t-shirts.

Let’s bring it to life!

Development phase

At this stage, the roughs will be signed off, and it’s time to refine and finalise the artwork.

And it’s done!

Final artwork phase

Your illustrations are polished, ready to use, and tailored perfectly for your brand. Now let's get them out!